I've tried out five of these new shadows by L'Oreal and I have to say I'm pretty impressed! The are a drugstore version of the Armani Eyes To Kill shadows (which are incidentally also made by L'Oreal Cosmetics but for their Armani brand) and are a very unique texture. They are soft-pressed eyeshadows which actually have a liquid component to their formula, which makes them buttery smooth and slightly creamy. There is a stopper insert below the lid which you can use to press the eyeshadows down.

Clockwise from the top row left: Flashback Silver, Sahara Treasure, Purple Obsession, All Night Blue, Hourglass Beige

The five I've picked out here all have a very frosty, metallic finish, although I think there are one or two matte shades available (I think the black is matte.) The are really pigmented on my lids and last a very long time without fading or flaking. It's best to use a flat, slightly stiff shading brush to pack these down on the lid; I didn't have very good results with a soft blending brush.

Overall I'm very pleased with these. They have a great color pay-off and an interesting finish, and the colours are really nice and can be combined very well with each other. They are on the more expensive side as far as drugstore products go but I think they are also much more pigmented than most drugstore eyeshadows.


Check out my video review for a closer look and swatches!

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